Are Luxury Watches Good Investment?

The watch as an object of worship has proven to be more than just a wrist ornament; rather, it is a clear indicator that describes our style, our tastes and our purchasing power . In many cases, the purchase of a good watch is comparable to an investment in the future because we know that certain watch pieces will be revalued over time. But we must learn to distinguish models, brands, years and prices to fully hit with our choice.

That is precisely why, when we consider buying a watch , we must be very cold and we can not let ourselves be carried away by impulses. The purchase of a good watch is something that we must consider slowly and carry it out after a deep reflection because, if we make the wrong decision, maybe that investment is not as productive as we thought.

Probably many people get carried away for only emotional reasons at the time of buying a watch; However, there are two words with which we can justify for our peace of mind a purchase of this type: swiss made (made in Switzerland).

But what does ‘made in Switzerland’ really mean?

The most important reason to invest in luxury watches produced in the Swiss country is its manufacture , because the standards with which the Swiss Government grants its certifications are very strict and are conferred both on the production of parts and assemblies made within their territory .

What happens is that it is not the same thing that is made in Switzerland to be a Swiss movement because we call swiss made to luxury watches assembled in Switzerland that have at least 51% of their pieces made in Switzerland compared to other luxury watches that may have Swiss movements but that are assembled outside that country. This nuance substantially differentiates a swiss made clock from another that is not in essence and we must take it into account when planning our investment in a watch.

Quality assured?

The large amount of money that has to be invested in a swiss made watch can lead us to think that, in this way, our economic investment will last over time with total security. Of course, this does not exempt us from unforeseen events of any kind that affect the value of our investment , such as losses , accidents due to misuse or interventions by friends of others . The good maintenance of the watch as well as the replacement or not of some of its pieces will also be variables to take into account,depending on the chosen model, to preserve the integrity of our economic investment.

What we can be sure of is that swiss made luxury watches for sale , in and of themselves, are made to last and endure over time in perfect condition , because they represent the purest concept of what luxury is , the quality taken to the extreme of excellence ; it is also possible to think that it is precisely for this reason that clocks are one of the most present goods in cases of inheritance.

There are models of luxury watches that have varied very little in their design or construction over the decades: mythical models of all time. That’s because brands, realizing that they have a formula that works for a certain clock or movement, use the most intelligent posture in that case: maintaining the model, the design, the movement …

I am a regular witness of several watchmaking auctions and one of the things that I have in mind when seeing all these watches of great manufactures and extreme qualities that circulate so much through auction houses is their durability . That is one of the tests that assure me the long life of these objects.

The clock and the lifestyle

A good watch is for many an excellent projection of a certain lifestyle , almost an attitude towards life that reflects our tastes , our personality , our commitment to distinction and even sometimes our knowledge of watchmaking .

After weighing slowly in which clock to invest , knowing that the safe bet will be a swiss made clock , each one of us will decide for a certain model and will know consciously or unconsciously that he wants to project a certain image with that clock, without doubt having chosen that complement it is a sample of luxury and to some extent of certain elitism.